How important is it to have clear communications across the VET system ?
How important is it to have consistent messages?
How can a communication strategy be used to support implementation?
- To what extent should the outcomes of quality assurance be available publically?
- How important is it to include the training providers and other stakeholders in developing the communication plans?
- What role will the Quality Assurance National Reference Points have in developing communications strategies?
Members of EQAVET are actively promoting existing and new quality assurance arrangements; typically through websites, conferences, publications, training and support for VET providers e.g. Romania has published a national quality assurance manual.
In the Netherlands the outcomes of the inspections for each training provider are available on the internet and are used to compile an annual report on the system’s performance which is also available at internet.
Austria is developing an internal management culture of quality assurance with objectives achieved through consensus and negotiation.
The Italian Quality Assurance National Reference Point is developing a twofold communication strategy which includes:
- a “top down” approach from the institutions responsible for VET at system level to the training providers;
- a “bottom up” approach involving the existing networks of VET training providers.
To create a common culture of quality assurance, there is a need to develop a communications strategy which makes use of effective communication channels.
Communications need to cover all four stages of the quality assurance cycle.
Communications are a system wide issue and it is important that training providers, stakeholders, policy teams and the general public are aware of how VET is quality assured. The communications work needs to focus on providing confidence to the general public, setting out clear accountabilities, providing transparency, and conveying expectations to training providers.