Definition: Information that may be based on numbers or it may be qualitative or descriptive. Evidence may come from scientific research suggesting generally applicable facts about the world, people, or organizational practices. Evidence may also come from local organizational or business indicators, such as company metrics or observations of practice conditions. Even professional experience can be an important source of evidence, for example an entrepreneur’s past experience of setting up a variety of businesses should indicate the approach that is likely to be the most successful.
Source: Abridged from Barends, E., Rousseau, D.M., & Briner, R.B.(2014). Evidence Based Management: The Basic Principles. Amsterdam: Center for Evidence Based Management.